Leverage Influencers To Grow Your Brand
What is Influencer Marketing?
Influencer Marketing is the latest buzz word taking over in 2019. Here’s the run down…
Influencer marketing is the process of partnering with influencers to promote a brand and its products or services. An influencer can be defined as anyone in social media or with a digital footprint that has many (from 100K+ to 120m) followers, subscribers, etc. Typically these influencers reach a younger audience that skews under the age of 30.
Influencer Marketing is the idea of connecting the right influencer to the right brand and working with them to create powerful campaigns that put that brand at the center.
According to Statista, the number of social media users is expected to reach 2.77 billion in 2019. Your customers are already using one or more social networking platforms. Reaching out to this target audience on social media is of the utmost importance.
However, owing to the fierce competition and changes in social media algorithms, your content may not always be able to cut through the noise to reach your target audience. This is where influencer marketing can be extremely powerful.
Collaborating with the right influencer gives you direct access to their loyal and engaged fan base. This is useful to expand your reach and boost brand awareness.
It also saves you the trouble of identifying and targeting the right audience. That job is already taken care of by the influencer.
It’s important to note that adding an influencer’s voice to your content increases its credibility. Consumers are highly skeptical and often find it difficult to trust brands that blow their own trumpets. They often tend to ignore content that is overly promotional.How to Achieve Success with Influencer Marketing.
Influencer marketing ranked first on the list of fastest-growing customer-acquisition methods, according to a survey by Influencer Marketing Hub. Due to it’s growth, business owners and key decision makers are spending more time, money and resources on this new channel.
Due to the highly competitive nature, your influencer marketing campaign is likely to face stiff competition from other brands. Like with any marketing strategy, appropriate planning and execution is in order to achieve the desired results from your campaign.
In addition to a thorough knowledge of what is influencer marketing, you also need to identify the right influencers. This demands detailed insights about your target audience and the brand image that you want to project.
In addition, the content you create must be of the best quality in order to ensure that it strikes a chord with an influencer’s fan base. Here are a few simple guidelines to get you going:
- Set Your Objectives: What’s your goal? Whether it be conversions to drive revenue, increasing brand awareness or exposure or driving your SEO efforts, understanding your goals and metrics will be key to achieving success.
- Identify the Appropriate Influencers: Based on your goal and objectives, you need to partner with the appropriate influencer that will represent your brand, reach the target audience you desire and do so in a way that is successful.
- Don’t ignore Micro Influencers: Whether you’re in a niche market or have a small budget, micro-influencers can be perfect. Despite having a relatively small fan base, micro-influencersoften have a highly-engaged audience. This is especially useful for small businesses that are looking to find traction in a specific location.
- Create User-Centric Content: Influencers are in the busy of… influencing others. When it comes to content, be sure to give the influencer as much creative control as possible. You can use an IO (insertion order) to give them guidelines about your brand, but content is only as good as the value you provide to your readers and audience.
- Product Reviews and Testimonials: Influencers are the most trusted and effective source of driving sales and their fans consider them as experts in their field.
- Contests and Giveaways: Contests and giveaways are a perfect way to increase brand awareness and exposure. If the winner has a nice experience with your brand, they may end up recommending it to their friends and relatives.