6 Reasons to Use SEO Tools to Drive Your Business
The concept behind SEO tools is nothing new. Some of our favorite companies like SEMRush, SEOptimer and SEOprofiler have been around for years. Having access to accurate, trustworthy, easy-to-use SEO tools takes your SEO strategy up a notch. You willl gain invaluable insights into how your website is performing and your competitors SEO strategy and/or tactics.
Here are the top 6 reasons why you should be using SEO tools.
1. Identify Competitor SEO Strategy
Many SEO tools, like SEMrush or Raven Tools allow you to dig into your competition’s SEO strategy. As you can see in the above screenshot from SEMrush, you can see traffic numbers, rankings and where backlinks are coming from.
The backlink profile is an easy way to spy on your competitors. You are able to see the actual websites that are in their backlink profile as well as their authority and the anchor text. With this information, you can reach out to the same sites to generate links to your own website.
Creating a list of keywords and opportunities can be cumbersome. With the use of SEOProfiler and SEMRush, you can see which new and existing keywords your competitors are ranking for. Then, you can easily add these to your own list. If you’re looking for content ideas, this is a great place to start too!
2. SEO Tools Save Time & Money
Detailed SEO audits provide a substantial amount of information when it comes to identifying website issues. Unfortunately, these detailed audits can be costly and labor intensive.
SEO tools are able to provide you with almost as much detail while doing so at less than half the time and at a tenth of the cost.
One of our favorites is Screaming Frog, a free crawling tool that identifies potential websites issues including:
- Orphaned pages.
- Missing page titles.
- Missing meta descriptions.
- Broken links.
- Poor page depth.
- Page server errors.
- And more.
Other tools, like SEMrush and Majestic, automate this process completely, pulling a range of information into an easy-to-read report. You can generate these reports for yourself or your clients for as little as $100 per month.
The findings in the reports will identify what needs to be fixed on the website, whether it’s content, keywords or backlinks.
3. Find High-Converting Keywords for Content & Content Marketing
Identifying the appropriate keywords for your website is only the first step in crafting your content marketing strategy. You need to properly dissect the psyche behind what your visitors are searching for? Is it free content or information? Are they looking for answers to a question or problem? Or, are they visiting your site to buy a product? You need to answer these questions before you start your keyword analysis.
Identify Low Hanging Fruit & Keyword Variations
SEO tools help you identify keywords that may not be on your radar. These tools will generate related keywords and variations that can be used in different types of content – social posts, blog posts, video marketing and other optimization techniques.
You can find these through competitor analysis. Another way is to see which terms your site is already ranking for, what position you’re ranking at, and which terms could use a boost.
SEO tools will help to find keywords that:
- Your site is already ranking for but where some added optimization could make a huge difference.
- Your site is ranking for but you don’t want to rank for, so you can move these from your strategy.
- Keywords you are performing well on and that present variations that are worth targeting.
Keywords that have high buyer’s intent behind them are worth developing a strategy for as they tend to have a higher conversion rate. By targeting high-converting keywords and incorporating them into your content, you will easily be able to generate more leads.
SEO tools can also help you identify how your competitors are conducting their content marketing.
4. Track SEO Progress & KPIs
If you’re not tracking KPIs specific to SEO, then these tools will get you started. Some SEO-specific metrics include:
- Keyword rankings
- Domain authority
- Number of backlinks
- Form fills
- Social media comments
It’s worth measuring your progress across multiple metrics and platforms to ensure that not only are you getting more traffic but that that traffic is converting. These metrics need to be identified in your weekly and monthly reports to understand which SEO tactics are paying off well and at what level of conversion.
5. Easy to Read Reports
The blessing behind digital marketing is that most is trackable through analytics. This can seem overwhelming if you are not a numbers person or data geek. Luckily, these tools are here to help.
Data Visualization with SEO Tools
Many SEO tools will generate easy-to-read reports that allow you to see and analyze the data.
6. Prove ROI to Clients
If you are a digital marketing agency or SEO agency, SEO tools make it easy to showcase results and ROI to your clients. Your clients want to see an increase in traffic AND in sales. SEO tools identify which SEO tactics are working and which are not.
Some tools like SEMRush and SEOptimer allow you to generate custom reports to send to your clients. Showcase KPIs, highlight the work you have done, and even add a summary of what the data means.
Many SEO tools provide a FREE 30 or 60 day trial. Our agency uses at least 3 major tools to examine the health of our clients’ SEO strategy. Often times, we see results in one tool that was not identified in the other two tools. Dive in to a tool and start analyzing your website and competitor websites. Have fun with it!!