Rise of Local SEO
PSA Announcement: If you are not focused on Local Search, you need to start now.
After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours. What does this mean? You can’t be in the conversion funnel if you can’t be found on local search. Here are some facts and figures behind why Google has made Local Search so important. Need a local strategy, contact us today!
LOCAL SEO FACTS
Local SEO is more important than ever before. Local SEO is more important than ever before. I’m trying to make you understand the importance of this fact without using screaming in all capital letters. Google has determined that people want local results, which makes total sense. When we want “pizza”… we really want “pizza near me.” We would never care about pizza in NYC if we are based in South Florida. (Unless, of course, you are entering into the almighty NY vs. Chicago pizza fight.) Google classifies this “importance” as relevancy. This relevancy is a huge driving force in SEO thanks to more recent updates to the algorithm.
A failure to take this into consideration is going to result in a substantial drop in your organic search position, so take advantage NOW.
Here are a few statistics that will explain why local SEO now plays such a key role in overall search.
- After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours.
- 46% of all Google searches are linked to something local
- 97% of people learn more about a local company via the internet.
- 72% of consumers who perform a local search visit a store within five miles of their current location.
SEO is not easy and given the ever-changing Google Algorithms, it’s impossible to master. With smart tactical implementation however, you can stay ahead of the game. Because Google’s algorithm keeps changing, you have to stay on your toes and constantly update your strategies.
Getting onto that first search results page is essential, and yet doing things in the correct manner is even more important. Failure to do so could result in a Google penalty, which may send you into search engine oblivion.